Scott Landscapes
Scott Landscapes were doing great work in Middlesbrough but living with a feast-or-famine pipeline, busy for a month, then nothing. Within 30 days of launching our Facebook ad campaign, they had closed over £100,000 in driveway and garden contracts. Not enquiries. Closed, paid jobs.
The result
£100K+
closed in driveway & garden jobs in under 30 days
£100K+
Jobs closed in 30 days
30
Days from launch to results
Daily
Quote visits booked in
The Challenge
Where they were before us
John had been running Scott Landscapes for several years and the quality of the work was never in question. Driveways, patios, garden transformations, and the finished results were excellent. But the pipeline was unpredictable. A run of referrals would keep the team busy for six weeks, and then the phone would go quiet. John was relying on word of mouth, Checkatrade, and the occasional Facebook post to keep new work coming in, none of which gave him any control over the volume or timing of enquiries. He wanted to be able to turn leads on when he needed them, not wait and hope. The bigger issue was that the high-value jobs like block paving driveways at £8,000–£18,000 and full garden overhauls weren't coming through these channels. The leads that did arrive were often price-shopping across multiple companies, which made for hard work and thin margins.
The Solution
What we built for them
We built a Facebook and Instagram ad campaign targeting homeowners in Middlesbrough and the Teesside area who had indicators of intent around outdoor improvement, including property type, engagement patterns, and audience overlaps with home renovation interest. The ad creative led with before-and-after transformations from Scott Landscapes' own portfolio, which were genuinely compelling and built immediate trust. We set up a lead capture flow designed for speed: a short enquiry form that took under 60 seconds to complete, followed by an automated WhatsApp message to the lead within minutes of them submitting, and a link to book a quote visit directly into John's calendar. Eliminating the back-and-forth of chasing and scheduling made a huge difference, leads booked into slots before the interest cooled. Within the first week, quote visits were stacking up. By the end of 30 days, John had seen and quoted more serious jobs than in the previous three months combined, and the conversion on those quotes was high because the leads were pre-qualified and had come in through content that showcased the quality of the work.
Services Delivered
In their own words
“I've never had a month like it. We had quote visits booked almost every day, and these were proper jobs, not tyre kickers. The quality of the leads was completely different to anything I'd seen from Checkatrade or word of mouth. We closed over £100,000 in that first month. I wish I'd done this years ago.”
John
Owner, Scott Landscapes