Analytics & Reporting
You cannot improve what you cannot measure.
Full-funnel tracking and plain-English dashboards. Always know exactly where your ROI is coming from.
The Challenge
Why most businesses get this wrong
Most businesses are flying blind. They spend money on marketing without being able to tell you which channel generated which customer. That makes smart decision-making impossible. We set up proper full-funnel tracking so you always know your exact cost-per-lead, cost-per-acquisition, and return on ad spend by channel. When you know what is working, you can invest more in it. When you know what is not, you can stop wasting money on it.
What's Included
Everything in your Analytics & Reporting package
GA4 Setup & Configuration
Proper Google Analytics 4 implementation with all key events configured: page views, form submissions, calls, purchases, and custom conversion events specific to your business.
Conversion Tracking
Every lead source tracked. Google Ads, Meta Ads, organic search, email, direct. You always know where each enquiry came from.
Call Tracking
Phone call attribution so calls from ads, organic search, and other channels are tracked back to their source. Many businesses lose visibility here.
Custom Dashboards
A single dashboard showing your most important metrics: leads, cost-per-lead, revenue, ROAS, and trends over time. Designed for business owners, not analysts.
Attribution Modelling
Understanding the full customer journey, not just the last click. We set up attribution models that give appropriate credit to every touchpoint.
CRM Integration
Connecting ad platforms and analytics to your CRM so closed deals are attributed to the campaigns that generated them.
Monthly Reporting
A written report every month translating your data into plain English. What worked, what did not, what we are doing about it.
Audit & Cleanup
If you already have analytics set up but suspect it is not tracking correctly, we audit and fix everything before building on a broken foundation.
How It Works
From kickoff to results
Audit & Plan
We audit your current tracking setup, identify gaps and inaccuracies, and produce a measurement plan covering every key action on your site.
Implement & Test
Full tracking implementation with every event tested manually. We do not assume it is working, we verify it.
Report & Act
Monthly reports that turn data into decisions. Every insight paired with a recommended action.
Results
What clients see
Lead source visibility
Wasted spend identified and cut
All channels in one dashboard
Key Deliverables
What we deliver, every month
No lock-in contracts. No rotating junior staff. A dedicated senior strategist and a clear scope of work, agreed upfront.
- GA4 & conversion tracking
- Custom dashboards
- Attribution modelling
- Monthly reports
- Monthly strategy review call
- Dedicated senior account manager
- No lock-in contract
More Services
Integrated with the rest of your growth strategy
Paid Advertising
Revenue-focused campaigns on Google, Meta, and Microsoft Ads. Every pound tracked from click to client.
Learn moreSocial Media
Paid and organic social across Facebook, Instagram, TikTok, and LinkedIn. Built to generate buyers, not just followers.
Learn moreSEO
Page-one rankings that last. We target keywords that drive revenue, not just traffic.
Learn moreReady to get started with Analytics & Reporting?
Get a free audit and a clear plan for how analytics & reporting can grow your business.
Get Your Free AuditNo obligation. No pitch. 48-hour delivery.