Paid Advertising
Every pound tracked. Every campaign built to return.
Revenue-focused campaigns on Google, Meta, and Microsoft Ads. Every pound tracked from click to client.
The Challenge
Why most businesses get this wrong
Most ad agencies optimise for clicks and impressions because those numbers look good in a report. We optimise for one thing: revenue. Every campaign we run is built around your cost-per-acquisition target, and every pound of ad spend is tracked from the moment someone clicks to the moment they become a paying customer. If we cannot show you a clear return, we will tell you.
What's Included
Everything in your Paid Advertising package
Google Search Campaigns
Intent-based campaigns targeting people actively searching for what you offer. Keyword research, ad copy, bidding strategy, and quality score optimisation all included.
Meta Ads (Facebook & Instagram)
Audience-targeted campaigns reaching homeowners, decision-makers, and buyers on the platforms where they spend their time. Prospecting and retargeting layers built in.
Google Display & Retargeting
Keep your brand in front of warm audiences across the web. Retargeting campaigns that follow visitors from your site and bring them back to convert.
Conversion Tracking Setup
Full pixel and GA4 tracking so every lead, call, form fill, and sale is attributed to the correct campaign. You always know exactly where your money is working.
Landing Page Optimisation
We review and improve the pages your ads send traffic to. A better landing page can double your results without increasing spend.
Weekly Reporting
Plain-English reports every week showing spend, leads, cost-per-lead, and revenue. No vanity metrics, no hiding behind impressions.
Monthly Strategy Reviews
A monthly call to review performance, discuss what is working, and agree priorities for the coming month. You are always in the loop.
Microsoft/Bing Ads
Often overlooked but highly cost-effective for B2B and professional services audiences. We manage Bing alongside Google where it makes sense.
How It Works
From kickoff to results
Audit & Strategy
We analyse your existing campaigns (if any), competitors, and target audience. We then build a strategy with clear acquisition targets and channel recommendations before spending a penny.
Build & Launch
We build your campaigns, write the ad copy, set up tracking, and create the audiences. Everything is signed off by you before going live.
Optimise & Scale
Once live, we test, learn, and improve continuously. As performance improves we scale what works and cut what does not. Your cost-per-lead drops as the account matures.
Results
What clients see
Average ROAS
Cost-per-lead over 90 days
Campaign live time
Key Deliverables
What we deliver, every month
No lock-in contracts. No rotating junior staff. A dedicated senior strategist and a clear scope of work, agreed upfront.
- Google Search & Display
- Meta Ads & retargeting
- Full conversion tracking
- Landing page optimisation
- Monthly strategy review call
- Dedicated senior account manager
- No lock-in contract
More Services
Integrated with the rest of your growth strategy
Social Media
Paid and organic social across Facebook, Instagram, TikTok, and LinkedIn. Built to generate buyers, not just followers.
Learn moreSEO
Page-one rankings that last. We target keywords that drive revenue, not just traffic.
Learn moreEmail Marketing
Automated sequences that turn your list into a reliable revenue channel. Average ROI: £42 per £1 spent.
Learn moreReady to get started with Paid Advertising?
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